this wont last long. i hope.
The lego universe developers were moaning in a youtube comment thread, About Funcom making the game out of all of the things they made.
I'm really excited for this, but hopefully they won't overprice this one.
It's gonna be free to play, though you can purchase real minifigures in stores, with the packets containing special codes that let you play as your new minifigure in-game. Think Skylanders or Disney Infinity, but with little plastic LEGO dudes. Or you could just kill bosses in hopes that they'll eventually randomly drop the minifigure you want, but considering there's gonna be nearly a hundred of them in the game at launch...
It reminds me of the Webkinz scheme in a way. It really depends how much these minifigures would cost. Webkinz used to be where you'd buy a stuffed animal and you'd have a membership, now they have a deluxe membership along with the stuffed animal pets.