yes, one more step towards immortality
press and you'll never smell bad, have acne, have any itches, loose hair, bad breath, plaque/cavities, long finger/toe nails, or any other hygienic issues. However, once a month, cultists come to your home in order to perform the ritual that keeps you so pure. This involves a bunch of old men stripping you down naked, gutting three pigs in your bathtub and filling it with ice, letting you sit in it for 5 minutes while chanting. They smear the blood on the walls to make markings as well, and once they leave, you're responsible for cleaning it all up.
If the ritual is ever interrupted, you become a greasy motherforgeter with bad posture. And you continuously have a stench which no kind of deodorant, perfume, or anything can overpower.