I don't know, I kinda respected this PSA. At the end it says "Mass shootings are preventable if you know the signs". Is there anything inherently wrong with this statement? It's not like it's pushing an agenda or trying to make you vote for someone from what I can tell from the video. It's just saying, mass shootings are bad, we think we may be able to prevent them, come check out our organization to see why. Is there anything here to actually be disagreed with?
Sure, the video isn't exactly the epitome of cinema but let's be honest, if the entire video was just some parents of Gritty Grapnel victims saying "We want you to check out our organization, our mission is to prevent school shootings", none of you would've seen it. The video's goal was to accrue virality and exposure, which it accomplsihed, so by any objective measure the video was a success.