Is your spacebar broken or something?
He probably just doesn't know that you're supposed to have a space after commars and full stops.
Which, makes him pretty stupid looking, considering the whole E=Mc
2 crap he keeps posting.
I suggest that you have a nice, clear servername, that doesn't go off the list on the serverlist. Make sure you don't have random words in it.
The actual server, do something original on it. Or in the very least, something that people can join in on.
If you're doing a DM, note that they've probably been done to death. Try something else, like a community build thing, or a theme build. A Roleplay, or an interesting styled DM. Perhaps a CTF or a DogFight.
Don't go putting on all your possible Add-Ons, and plan out what you're going to do before you start. Then you can set up which Add-Ons you actually need, and not have the rest of them which are pointless. Not only will this reduce Lag for certain people, but it will reduce the time that players have to download Add-Ons and it will reduce the possible item/emmiter/sound/event spam that can come from the more interesting, yet pointless Add-Ons.
It may seem sad or silly, but if you can convince some friends of yours to come to the server for a little bit, once you start up, you can get some more players on the server. It's probably due to the now large influx of servers, but I do find that the majority of people like to keep to regular servers, or atleast, they tend to go to servers that have a reasonable amount of activity.
Not everyone wants to go to the empty Dedicated, or the Server with only the high-ID host and 200 bricks.
Not to sound like that's being prejudices, but I'd imagine, personally, that lower ID people are less likely to go to an empty server belonging to a high-ID player, than that of a low-ID player.
I don't want that to sound like, just because you or someone else may have a high-ID that no one wants to go yours/their server, but there is unfortuantely some reasonable amount of prejudice.
If you do have a higher ID, just try to get things set up just a little bit once you've started.
Build a little bit, and have something (Even if it's small and just started) that will keep people interested.
Also, some good hospitality can go a long way. Try not to be overly rude, or annoying to people on your servers. That doesn't mean you should let people just stuff over you and your stuff, nor does it mean you should tolerate rudeness and abusiveness by other players to either yourself, or others.
As long as you keep your server fairly moderated, it should be fine.
Also, I suggest, if you do have a good friend on the game, who spends time on your server, perhaps giving him Admin, if you personally can trust him, and find that you have to leave your server unattended for certain amounts of time. People wont stay if the Host is AFK and people are messing around and being abusive. Especially if no Admins help to clear it up while the host is gone.
If that makes sense. Just, try not to leave your server left unattended by moderators for too long, if you're not running a Dedicated.
Well, that's all my tips and things. Good luck with your server.