When one person spams the word 'roblox' on the chat, it sparks about 3-4 idiots who also think it is absolutely hysterical to say it over and over again until they get banned or kicked.
These 3-4 idiots spark another 3-4 idiots to do the same thing until it's a graveyard full of banned and kicked idiots and stunned bystanders.
It's annoying as hell and it still counts as spamming. It creates a spamstorm, whether it consist of "Blockland is better than Roblox" or just people saying the word over and over.