lack of advertising/public interest is 100% what led to the downfall of the game. i literally cannot remember the last time i saw a Blockland ad online, maybe 2009? i would say 80% of users between 2005 and 2010 joined after seeing adverts. the only publicity this game gets nowadays is the occasional spanish youtuber that makes fun of it and even then we only gain probably 20 reoccuring members from that.
people who attribute its decline to a lack of updates clearly don't remember that 99.9% of the content in this game was created by its community. there have only been less than a dozen actual "big updates" since 2007 and that's fine. this game doesn't need to be ambitious because it's a LEGO sandbox game. it does what it's meant to do almost perfectly. the problem is, with rarely any new players means the community is slowly bleeding out. the reason we don't see phenomenal new ideas or motivation to play the game is because a majority of its creators have left. sure, new people could come around and breathe new life into the game but by then i think most of us will have moved forward. it's a shame
this game could go 20 more years without a single update and still be a fine experience. you can do a million and a half things with blockland and still find ways to make it a new and inventive experience. the reality is with no thriving community, we're getting sick of each other and the game as a whole. blockland isn't coming back from this drought, put your focus on
block party and please support ghost