If you're planning to use outlines, it's nicer to outline EVERY shape.
Well the letters were only outlined so it was obvious that it said "CrICKET". The rest of the shrubbery and stuff don't matter, do they?
try changing the letter outlines to a dark brown rather than black and see if it looks any better.
Im a sucker for scanlines. They actually make that shot look much nicer; without them it would be insufferably plain.