Lmao I was like "there's nothing wrong with that phrase" but within the context of the video it's hilarious. They literally slide it past a series of different black people before it arrives at the white. As she gleefully picks it up the text declares "Lighter is better."
Like, even if it's a coincidence, that is so obviously a terrible idea. It's not offensive, it's just ridiculously stupid. How did anyone greenlight this ad? This is 10x worse than the stupid "White is pure" ads or the "Coolest monkey in the jungle" stuff that actually got several stores attacked in South Africa.