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Off Topic / Channel 4 Ruined My Movie Night
« on: December 31, 2012, 04:38:41 AM »
Oh not you again! Channel 4 always ruining my viewing experience. A blasted advert came on at the very emotional bit at the end of Lord of the Rings : Return of the Kings.
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Proof
Did any other Brit encounter this?
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Channel 4 apologised today after coming under fire from Lord of the Rings fans for interrupting an emotional final scene from the last film in the trilogy with an advert for an upcoming programme.Darn it
There was fury last night when a half-screen advert with a voiceover came on as Gandalf (Sir Ian McKellen) walked with Frodo Baggins (Elijah Wood) at the end of the 2003 film Return of the King.
The advert was for 2010 film Robin Hood starring Russell Crowe, being shown on New Year's Day, and there was also a short trailer for 2011 film Wuthering Heights, which followed the programme.
Tony McMahon said on Twitter: 'A new low in intrusive continuity announcing - Channel 4 makes an announcement during the closing scene of Lord of the Rings.'
And David Smith wrote: 'Well done, Channel 4. Well done. You just half-screened and talked over the last few seconds of nine hours of Lord of the Rings. Cretins.'
A Channel 4 spokesman told MailOnline tonight: 'We take great care to ensure that continuity announcements are scheduled appropriately.
'But on this occasion a technical problem meant the announcement was broadcast earlier than planned. We’re sorry if it affected viewers’ enjoyment of the film.'
Upset caused: There was fury on Twitter when a half-screen advert with a voiceover came on as Gandalf (Sir Ian McKellen) walked with Frodo Baggins (Elijah Wood) at the end of the 2003 film Return of the King
Proof
Did any other Brit encounter this?