It's a bit random and is supposed to make you remember about breast cancer. It sounds like where girls like to have love but is actually where they like to leave their purses. I had no idea what it was until I googled it and I was freaked out with seeing my facebook page and loads of girls I know saying "I like it on the chair", "I like it on the bed", "I like it on the sofa", etc. :/ I don't see how it would remind anyone who isn't already in on it about breast cancer myself.