Which promotes the idea of abuse of a women as an object.
Rough love isn't hitting your girlfriend during love.
It's just going really hard and fast.
The advert is just saying that the boyfriend is so hard and fast in bed that she hurt her neck bad enough to need a neckbrace.
On the scale of things, the advert concept is pretty good, just it's completely unrelated to Peta or Veganism.
If it were an advert for a love-based company, like Durex, then it would be pretty good.