use high spf sunscreen whever you go out as well as bug repellent. use anti-itch cream on your bites and regular lotion if your skin is dry. get some cooling aloe gel to treat sunburn, use it as needed where it hurts.
if you can't get your hands on an anti-itch creme, then i think putting a bit of spit on bites will help keep them from itching so badly. don't really remember though.
just a few suggestions.