I guess ill revive this thread or something
http://www.scp-wiki.net/scp-024
Not only is the concept cliché, the writing is unfitting. "win fabulous prizes" would have been reworded to a fashion like "be rewarded." They would call "play-through" as "instance of entry" or something.
But it could be fixable. One thing about SCP is trying to explain clichés in interesting ways, so if the wording is fixed, it'd just be a matter of adjusting the details to be more unique while giving the same conceptual feel.