Eggo is a brand of frozen waffles in the United States, Canada and Mexico, which is owned by the Kellogg Company. Several varieties are available, including original, blueberry, and chocolate chip.
By mid-June 2009, Eggo had a 73% share of the frozen waffle market in the United States.Eggo waffles were invented in the 1930s in San Jose, California, by three brothers, Tony, Sam, and Frank Dorsa. In 1953, the Dorsa brothers introduced Eggo frozen waffles to supermarkets throughout the United States. Frozen waffles do not require a waffle iron to prepare.Eggo waffles get their name from their unique eggy batter. When the Dorsas first introduced the product it was called "Froffles," a portmanteau of frozen waffles. However people started referring to them as eggos due to their eggy taste. The name caught on and the brothers began using the moniker in marketing. Eventually the name became synonymous with the product and in 1955 the Dorsa brothers officially changed the name to the now famous Eggo.
In the 1970s, as a means of diversification, the Kellogg Company purchased Eggo and Mrs. Smith's Pies. Their advertising slogan - "Leggo my Eggo" - is well known through their television commercials.
2009 shortage
In Fall of 2009, there was a shortage of some Eggo products due to several problems. Among these were a Listeria contamination which caused the Atlanta plant to be shut down for cleaning, severe flooding in the Atlanta area and equipment repairs at the Kellogg plant in Rossville, Tennessee.
