lol edsel
the car with a big gaping star fish in the front
sort of
It's a vagina, you richard.
On a more serious note, aside from the questionable styling, quality problems and bad company policy destined the Edsel to failure.
Ford wanted a GM-like marque policy, because there were big price gaps between Mercury and Lincoln models and the Edsel was intended to fill the gap by having a smaller, cheaper Edsel on a "short" Ford chassis that was positioned over Mercury and a bigger one on a longer wheelbase that was intended to be positioned under Lincoln.
Sadly, when the car was launched, America was in a recession, so there was little market for a new full-size marque and having the cars produced on Ford assembly lines didn't help quality issues, as there were some mix-ups and such.
