but the fact that they're trying to go back and pretend she didn't exist/change her really irks me
This could all be an overreaction, really. They haven't removed her existence yet, if "The Last Roundup" is released and she's gone - then by all means go apestuff. The thing about the We Love Fine shop is, not only do I not understand how the website works, I don't think it's actually official (it might report to Hasbro or something, but I don't really know).
It could be something, but it could be nothing. Until something official shows up, I'm not freaking out just yet.
Right now, I'm just gathering information and helping along the attempts to stop the possibility.