For example:
I was watching a thing on Dominos pizza. Their pizza is meh but theyre still huge and successful.
Why? Because theyre smart. They decided to just mass produce their dough and crap and open up a bunch of different stores, and because everything was mass produced they just had to run it through an over for a bit to cook it together versus the other stores that were still kneading the dough by hand and crap to make a custom pizza. Now they are producing tons of pizzas an hour to ship out of their bajillion stores.
Sounds like skill and smarts to me