So much this.
You can't design a logo for a company or project if you don't even know what the dang project is.
its for a graphic novel that takes place in chicago, 2018, after a wormhole to a parallel universe opens and ww3 stars.
heres a magical paragraph from the project notes:
"It's been six years since the Universal Collapse, caused by the holy lord Chuck, where portals opened between the parallel worlds that connect us all, six years since i've seen any of the other members of the original 5. Lionfez now owns one of the worlds most prestigious fruit companies in the world, making him rich even in the times like these, Sprinkles became one of the few survivors to be accepted into the testing programs, Periwinkle now works with his dad, the god Paul, to clean up the debris left over from the Universal Collapse, Makatnix is now CEO of Makatnindustries, and Triangles, well, nobody knows where triangle went. Vanished of the face of the earth without a trace. The old base was abandoned and we all went our separate ways after the Universal Collapse. Not much has happened in the “Real World” as of late, China and Russia finally got down and dirty and started WW3, the US annexed Canada to create the USCA, and millions of little things terrorize humans every day left over from the Collapse. That’s where the mercenaries come in. Being in the USCA though, where its illegal, makes mercenary work harder than ever before, although the USCA now has little to no influence in the 3 major cities, New San Francisco, York, and Chicago. The only god that rules over the land is Paul, and he’s not doing a very good job at it. Mercenaries, being who they are, generally don’t have families, only companions. With the Blusterous Company Peytonia Enterprises coming out of the rubble into the new world, the only thing mercenaries can do at times like these is, run faster."
does that answer your question
also there are 3 different "project" things, all doing different things but revolving around the main idea of a "project"