I don't think I know anyone who tries to CONSCIOUSLY not recycle... Now, when it comes to industries polluting the earth, that's the big flaw I see... The funny thing is, my mom works for BASF, the worlds largest chemical company. They specialize and focus in agriculture, and even after that they spend years doing exstensive tests on how ecco-friendly their products are.
But she's a graphic designer, so she doesn't do any of the actual hands on environment stuff, but she's big on being green. We have our own shopping bags, we carpool as much as possible, we try to use the longest lasting paints as possible, we don't use any chemicals on our yard, etc.