Announcements > Development
2013/10/03 - Steam Status (Updated: 2013/12/17)
DiceyGrammar:
--- Quote from: Pandan on October 07, 2013, 07:25:25 PM ---if your trailer is more than 30 seconds long, dont even post it.
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what a load of stuff
Pandan:
--- Quote from: DiceyGrammar on October 08, 2013, 03:38:42 AM ---what a load of stuff
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I may have been exaggerating with 30 seconds.
Just seeing so many 3 minute + videos claiming to be trailers.
As said previously in this thread countless times, people have low attention spans. If you want people to buy your product, they need to know about it in a short amount of time.
Marketing 101
DiceyGrammar:
--- Quote from: Pandan on October 08, 2013, 05:08:44 AM ---As said previously in this thread countless times, people have low attention spans. If you want people to buy your product, they need to know about it in a short amount of time.
Marketing 101
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that's not some golden rule, dont know how much marketing experience you have lol
it depends on your hook and the quality of the content. if i enjoy what i'm watching, the time it goes for is pretty much irrelevant (within reason obviously). sure, if you've got no hook and the video is stuff, then start looking at the length but otherwise quality should be the driver here
edit: also worth noting that people looking to purchase some generic "product" have very different motivators from people looking to purchase a game for entertainment. it's not a compatible brown townogy
IkeTheGeneric:
--- Quote from: Pandan on October 08, 2013, 05:08:44 AM ---As said previously in this thread countless times, people have low attention spans.
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Where was this? I reread the thread thoroughly and there was no post before this one even hinting towards people's attention spans.
Dispenser:
--- Quote from: Pandan on October 08, 2013, 05:08:44 AM ---I may have been exaggerating with 30 seconds.
Just seeing so many 3 minute + videos claiming to be trailers.
As said previously in this thread countless times, people have low attention spans. If you want people to buy your product, they need to know about it in a short amount of time.
Marketing 101
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The average trailer duration is 2 minutes and 31 seconds.