step 1. make gigantic, negative generalisation about very significant and large group of people X, implying that group is to blame for Y terrible occurance
---effect a. reap the praise from your supporters for gaining ground on w/e irrelevant issue using something that's a real issue
---effect b. fire up people that disagree with you violently
---effect c. get neutral parties concerned about event Y to become interested in your plight against group X
---effect d. get neutral parties concerned about event Y to become concerned about your plight against group X
step 2. wait for the effects to kick in
step 3. observe which effects are most beneficial and most detrimental to you
step 4. claim that people are being unfair and bullying you after your sweeping generalisations of group X using irrelevant event Y
i'm not sure why i bothered trying to use my brain to break this down because honestly i'm probably putting in more effort than she did but there you go