And for the sake of argument, let's say that date--the 9th--wasn't set in stone. Even if this is the case, not announcing your release date until you are less than 3 days behind your estimate is extremely unprofessional. Lots of users will be scheduling their days around that calendar, clearing up work and any events they may have so they can play it as it comes out. They just screwed up a lot of schedules.
It's a level of unprofessionalism that really doesn't bode well for a game of this scale. If they want to be an AAA developer, they need to act like one. I'd put this games value at $30 tops from what I've seen so far.