They designed a tiny stuffty controller that would annoy most people, to encourage them to buy a normal sized controller.
So 300 went to 360.
But why stop there? We gotta get a 64gb memory card.
360 went to 384.
Why stop there we need a screen protector because the dock forgets the screen up.
394
The default dock sucks we need a new one.
430.
Oh now we need a carrying case because this big ass device is too big to carry normally.
450.
Oh we forgot a game because it didn't come with one.
510.
This isn't cost efficient by any means.