So what I want to know is, why do these people purposely make their programs more "PC friendly" despite their significant drop in ratings.
I thought these people only do bullstuff that gives them ratings and money.
Do they make their programs more "pc friendly" thinking it will increase their ratings/money?
Despite SJWs being the vocal minority, that's all they are. A miniority. Not only that but average SJWs have no interest in buying stuff anyways so appealing to them is a waste of time.