Matthew if you wanna go after the millions of China clones then by all means go ahead and spend the money and man power, China literally doesn't give a forget. Not only that but their copyright infringement holds far less legal weight than any other incorporated country with actual legal standing for copyright. So yeah I guess it is cherry picking, because they're obligated to do so, so that they dont lose their loving copyright.
My point is, if this was so vital to keeping your copyright and not losing money, then activision would already have been forgeted six ways from sunday, and so would have pretty much ANYONE in the gaming industry. Hell, this logic should mean that Sega should be 6 feet underground, and that's not even counting their numerous amounts of OTHER business blunders.
Well, they're not upholding their copyright, so I guess they lose the rights to ALL their stocks. Rip Nintendo, Activision, Sega, Electronic Arts, Bethesda, Sony, Microsoft, Square Enix, Disney, and literally anyone else who has a copyrighted character or franchise.