Well one thing for certain, the tuning scene from Fast & Furious is long gone, so much in fact that these types of show cars are called "ricers" nowadays, so I applaud that Scion actually embraced that culture back then since it was proffitable and it was the most popular scene between young drivers, but since that trend ended and tuning got to be more serious about perfomance and less colorful and crazy looks I think it's one of the reasons why Scion felt in to obscurity a bit, but it was a cool brand noneless.