If you're a quirky funnyman you can send bullstuff information to the master server and it will list it as such. You could even flood it with a bunch of fake servers if you wanted
or if you're interested in reviving BL for some reason, make like tons of private servers.
Fill them up to max or near max with this method.
Then have actual servers people can join and play with some decent amounts of players.
and Boom, you've kickstarted BL without having people look at that top stat and go "game ded" and leaving.