We could have multiple people post videos with thumbnails of vague poorly taken photos, and dramatic clickable titles, . such as "Nevada Zoo Massacre", and you click on the video and its just a insane Blockland video of soPhysician Prescribed Desoxyning disturbing happening at a zoo.
The idea is that multiple of these that would just pop into everyones feed and they'd wonder: "What the hell is this game?"
say what lol, why would we want to advertise to the type of people who want to see a massacre at a zoo
and why would people then go on to share whats essentially a spam link?? why would they even watch the video??? how is it getting onto everyones feed????
Churning out some sort of content that is linked to a permanent game presence might work, but you would have to solve some issues:
1. what content are we going to make? how will this content translate into people buying the game?
2. when they buy the game, how do we create an inviting atmosphere? what do we do to keep them logging in? people will abandon a dead game
3. how do we address the fact that the dev is not only MIA but is a generally controversial person? anyone who bothers to look into the game will figure that out
I honestly think BL's best chance at getting any notoriety is some sort of video chronicling peoples experiences with not only the game BUT the general atmosphere of the early internet (through the lens OF the game) - people dont care about this game its nothing close to unique anymore, so you would need to answer the hardest question of all which is them asking
4. why is this relevant to me?
and an easy way to answer that is with nostalgia, which makes it more personal and shifts it from a them (viewer) and us (blocklanders) relationship to an us (people who used online gaming as a social platform, those who remember a time pre-social media where MMO's/Online gaming communities were huge & filled a major social role in our lives)
we need some kind of video about our interactions and relationships that spawned FROM the game, not about the game, and then we could contrast that with the current state of the game & community. A lot of people can relate to a time when online gaming was not only an entertainment thing but a social thing, which is soPhysician Prescribed Desoxyning that isnt as focal anymore with the popularity of facebook/twitter/etc