Off Topic > Creativity
Lego Stuff
Lørd Tøny:
I'm pretty sure nicklebob is on to something.
The new lego sets that aren't endorsed by something else are either remakes or they look childlike so it appeals to smaller children more.
Example: ninjago
Nymethus:
--- Quote from: Lørd Tøny on April 23, 2011, 04:49:34 AM ---childlike
--- End quote ---
and now for something completely different
Nickelob Ultra:
>make valid point
>get called stupid
Allow me to explain since you guys can't figure out LEGO's financial plan.
LEGO has to pay merchandising costs in order to be able to design and sell "themed" product lines such as Star Wars, Harry Potter, Ben 10, etc. This means they pay the creators of those brands for the rights to sell those themed LEGO sets. This cost carries on to the consumer. I haven't gotten a LEGO Shop at Home catalog in years, but if I remember correctly, all the merchandised sets like Star Wars and such cost a bit more than the sets that LEGO designed themselves, such as BIONICLE or CITY.
However, LEGO is careful with their merchandising and only buys the merchandising rights to lines that they believe will be successful and popular with children (and not adults/teens), because again, like any other company, they're doing what is in best interest for profits. They aren't going to make LEGO Halo because Halo is rated M and wouldn't look good on them selling a Mature-rated game-based LEGO set to children. Star Wars, Harry Potter, Spongebob, etc., are all profitable merchandising costs that LEGO is willing to pay in order to keep healthy income.
tl;dr: Merchandising costs, but LEGO gets more money in the long run anyway.
Oh, and like I said,
--- Quote from: Nickelob Ultra on April 23, 2011, 04:17:07 AM ---The LEGO stuff, contrary to popular belief and their marketing campaigns, are not doing this for the kids.
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I'll go ahead and explain this since apparently some of you lost the mental ability to comprehend simple sentences.
LEGO does not merchandise (brand name here) solely for the kids, they do it because they know kids would buy a LEGO set of that merchandised theme and want to make a profit. I'm not saying they are necessarily evil like a big gas corporation or some outlandish stuff, I'm saying they do it for profits.
Remember, eating breakfast, breathing a fresh supply of oxygen daily, and getting 8+ hours of sleep are beneficial for thinking properly.
Nymethus:
--- Quote from: Nickelob Ultra on April 23, 2011, 05:14:29 AM ---LEGO has to pay merchandising costs in order to be able to design and sell "themed" product lines such as Star Wars, Harry Potter, Ben 10, etc. This means they pay the creators of those brands for the rights to sell those themed LEGO sets. This cost carries on to the consumer.
--- End quote ---
That's why we're calling you stupid for saying it doesn't, smartass.
Onto your post, you're basically explaining what everyone knows, trying to look smarter than us. What's up with that.
I mean, TL;DR of your post is "TLG sells LEGO to make money", no stuff!
Lørd Tøny:
--- Quote from: Nymethus on April 23, 2011, 05:14:02 AM ---and now for something completely different
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That's not nearly as childlike like the new sets. That set still appeals to teens.