Basically this
I mean the whole darkness thing on the way to aurora actually took me really off guard, it was surprisingly dark (pun intended, but I mean it was quite out of character compared to how upbeat and mostly joke-y the rest of the game is) and honestly it was actually fairly creepy. Quite well done.
Aside from that it does annoy me in a lot of ways. Being good WILL cripple you in some way whereas being an starfish has absolutely no negative repercussions at all - my entire populace is afraid of me and basically all this amounts to is that I get free guild seals every time I walk near one of them. If I'd chosen to be good, I'd need to have literally the whole kingdom in love with me to get free guild seals - assuming of course that love even gets you this - and there's no way to make people love you en masse, it has to be done one at a time. Whereas getting them to be afraid of you and start giving you seals and cash amounts entirely to wantonly slaughtering about ten or fifteen in each town, which takes about ten or fifteen seconds (or less) and after you become king the guards only response is "OH, YOU GOT A BIT OF BLOOD ON YOUR SUIT THERE MILORD. AH, YES THAT WAS IT. VERY GOOD, CARRY ON MILORD"
Of course there is also the fact that the characters have little or no character development - actually, Walter and Ben were the only two who had any and theirs amounted to "I got shut in a cave and now I'm scared of the dark" and "Waah waah they shot the major for conspiring against the throne waah not fair waah" respectively. Reaver is the only character I could give a stuff about because at least he's marginally entertaining from time to time (read: every time he speaks).
Then of course there's the whole "choices influence your appearance" thing. They really don't. I've got five stars in strength and magic and this amounts to... I'm about two pixels wider in each direction and my tattoos glow a little brighter. That's it. The moral choice influence is just the color that your tattoos glow and how much you frown. I liked it much better in fable 1 when I got a set of horns and a huge red loving aura for my wanton slaughter.
Oh, and doesn't Page actually KNOW that Albion is going to come under attack? Like wasn't she present when all that was discussed? Why the forget is she the spokeswoman for us wasting several million gold on the old quarter and making sure people live comfortably if she's aware that spending the gold on that will basically mean that we're all going to die in a year's time? Now I'm all for going out with a bang, and I'd agree with her if she was saying something more along the lines of "We're all gonna die so might as well turn Bowerstone into Vegas and live it up" but she's not saying that at all.
Overall Fable 3 was a massive disappointment.