We might, but like any good business, they want to max their cost out. It's how they make so much money. You said yes, they should charge more, but they're charging that extra little bit because they can. Because people buy it. It makes them the most money, and it's what keeps them a massive company.
Hey, you can say they're overcharging, and yes I know it's expensive, but people buy it. So they keep charging that extra bit. That technique is what made them have more money than the U.S. government at one point.