this means every easter, an egg hunt server pops up with a capacity of 99 or so players
eggs that you find will be added to your avatar inventory
eggs may also have character to them; one might fly and the other is obtained by winning slots
blockland have had some pretty impressive servers lately, which is why this stuff could push it further
and no, this wouldn't rip off roblox, other games (robocraft and tf2) do it aswell