What's Hollow Point?
When a hollow-point hunting bullet strikes a soft target, the pressure created in the pit forces the material (usually lead) around the inside edge to expand outwards, increasing the axial diameter of the projectile as it passes through. This process is commonly referred to as mushrooming, because the resulting shape, a widened, rounded nose on top of a cylindrical base, typically resembles a mushroom.
Taken from the wiki only because I didn't know how to say it myself other than it makes you bleed worse.