Good.Kids are fat little stuffs.
this is only going to make kids start eating regular meal sized burgers now. they're going to be fatter sooner!
swearing makes you look bad@ss.
Couldn't the parents just buy them stuff off the dollar menu?hurr
The point is that they're breaking the kids' psychological link between unhealthy food and toys/prizes. They can still get the food, but they won't feel like they're being awarded with a toy for doing so.