You guys don't get this? It makes perfect loving sense.
Sony wants to get their commercial seen a lot. They make a commercial that makes people go "what the forget". Step 2? Same person goes "dude, you have to see this forgeted up commercial" and sends it to his friend.
Sony makes a commercial explaining why their console is good and why you should buy it, you subconsciously block it out, don't think about it, don't send it to a friend and are more likely to not buy one.
