A word association game goes like this.
Say, for example, I say Homer.
Homer > Simpson
Simpson > The Simpsons
The Simpsons > Family Guy
Family Guy > Peter
Peter > Classmate
Classmate > :P
:P > Stupid
Stupid > Fat
Fat > Homer
And then it just goes on and on. Try not to relate the new word on a previous word that was said before the word you are relating to, and feel free to be creative.
So as I will start,
Blockland