Alright, here's how it goes:
Person 1 posts something (me), then person 2 transforms person 1's name into l33t speak, then cuts off ALL letters that can't be numbers. After that post the FIRST image that comes up in Google Images.
Example: LeetZero > L33TZ3R0 > 3330
And this came up:

Since perhaps no one wants to Google 3330 since I already did it as a example, Google my name scrambled or putting 0 in the front.
If you see someone who already had his name done, you can scramble the numbers or type the numbers backwards (123 > 321).
I don't know why but I think this won't have a big success.