Dell is a genious company.
they can fool people who dont know much about computers, into buying an overpriced computer.
all they have to do is create a sister company with a new brand name. lets call it alienware.
then take all the same custom parts that every other budget computer part site on the internet uses, and put an extremely expensive stupid looking logo on it.
idiots wont even know how badly they been suckered.
they dont even realize there are 100 better websites to build this exact computer for about 50% less money.