I was going to get it, and once my brother saw the ad on TV, he was like "WOW! GET".
I looked at the cost.
£29.99 for the game...
Then about £60 for a year's subscription. That's nearly £90 for a year...I've played Blockland for 2-3 years for 1/9 of that price. Like fawkes said, it is RIDICULOUSLY overpriced. Keep on with Blockland.
If Lego were to see sense and lower the price to say, $5 a month (Not much, but the high cost of the basic game is enough for a profit demanding company who already get huge sums of money for moulded plastic).