Considering there are currently 20,672 keys sold, (20,672 x $20.00) that means badspot would have made $413,440 - 500,000 so far. Consider torque takes quite a bit of that, right now he could have 80,000 - 380,000 off of it. A commercial on a children's network, or G4TV would cost quite a bit. If he would advertise locally, only a couple interested people would see, $80 - 6000 bucks in cash, and it would take about 8000 or so to advertise. Like the post above, he's already advertising.
Highest ID: 27,088
Amount of missing or unsold keys: Approximately 1,000
Estimated amount of keys sold and legitimately used: 26,000
Amount of money Badspot keeps: $9
Estimated earnings: $234,000
Being off by $200,000: Priceless