They were a little more emo in music videos like Beast and the Harlot off the City of Evil album, but now they just play the same genre music and have an image I can't really classify. I personally like them because they connect with their fans so much, it's like one big family kind of except not as idiotic and handicapped as ICP family.
The started out as regular 'ol metalcore, mainly screaming, but they went more mainstream but def not emo.
Edit: WhoDa, I was banned a couple years ago and tried to re-register many times but was always rejected. I just got back on a couple days ago.