Fiscal Responsibility.
Just kidding. You need organization, and goals. Why do you want a clan? Do you want to introduce a new style of building? Do you want to script? Don't start a clan saying "We are the best" and not do anything. Back yourself up. If you can't script, don't start a scripting clan. Have organization. My clan has a Corporate Structure, and personally I love it(Don't worry about anything like that. Just have organization "Scripter / Builder"). Don't be over-rated with hollow claims, and do not try to do something you cannot do.
Be creative.