I'm afraid I must ask a questiony question: How do I convert my friend, who couldnt care less about cute ponies, into bronyism?
"all the cool kids are doing it"
Let him see you watching it, or have it playing near himcuriosity happensbam instant convert
Show him a sonic rainboom.
1 RL friend and my mom knows I watch this show, I never got around to telling my dad but I'm sure he'll react fine like my mom did.