I can tell this app is just begging me to buy more money in the store
ponies are taking forever to level up and houses are taking real-world hours to build, both of which can be sped up if you have enough gems (which are given to you one or two at a time when you level up or complete a task and can be bought in large quantities in the store for real-world money)
also loving pinkie pie is telling me to go find derpy even though I already did within the first hour of playing and I'm not sure if she appears again