women can use words like lovey and hot, guys can use words like good or cool. ex.
girl: "omg gurlll, u look lovey nt hawt lol!"
guy:"you look cool and good bro"
the reason guys don't use words like hot and lovey to describe other men is because women use this to describe other females and men. this makes the use of those kinds of words towards other men seem feminine, and feminine is usually related to homoloveual. likewise a girl saying "you look good" could be interpreted as "you look like a bloated star fish" by some girls for the same reasons.