I've seen more jocks and those kinda...popular type kids who aren't really gamers using the "joke" more than anyone, and that annoys me because I know for a FACT that they either haven't played the game, or are playing it just because it's the latest and greatest, not because they've enjoyed the games in the past and truly enjoy the gameplay.
I've never found the joke funny because I don't play, nor have I ever played an Elder Scrolls game.