Project L.E.G.O.S

[Mega-Bear]

Is it that hard to type in google?

It' out of the Danish expression "leg godt", meaning "play well."

No, he wants to know why it's being called L.E.G.O. instead of just calling it Lego, which would be easier and make more sense.

[Ad Bot]

[MrLoL]

No, he wants to know why it's being called L.E.G.O. instead of just calling it Lego, which would be easier and make more sense.

oh ok

[Firecycle]

No, he wants to know why it's being called L.E.G.O. instead of just calling it Lego, which would be easier and make more sense.

Actually, it's trademarked as LEGO, all caps.