The last EA game I played was NFS: Undercover for the PS2, and it was a loving mess. The driving physics were horrendous, cars could sink into the ground on various locations, the AI was handicapped, the visuals were stuff, the soundtrack sucked, the story sucked - everything was god-awful. I managed to get through two cities before giving up and putting the game in a drawer, never to be played again.
This game essentially made me realize how the NFS franchise had decayed since the turn of the millennia. NFS: Porsche 2000/Porsche Unleashed was the last really good NFS game, and while NFS: Hot Pursuit 2 was decent I guess, but it was just... lacking. There was just no sense of speed; you wouldn't get that awesome feeling while playing it.
The sequels just kept watering down the franchise, the only thing reminiscent of the 1994 3DO game being the title and the fact that you drove cars. The final blow came with NFS: The Run, which introduced interactive cutscenes and basically turned the game into a linear movie. We didn't want interactive movies back in the early nineties, why the forget would we want them now?
TL;DR: forget you EA, forget you forever for ruining my favorite game franchise.