Just do what I did,
Take an old concept that people like, and make it your own. Add a new element, have a cool build, create a tight moderation team, build a community and sure there's a demand for the server.
Figure out what people like. If there are currently lots of racing servers, it might be good to try and make a new racing server that has something original; something that players want.
Also, I wouldn't call Bluzone famous. It's just big.
aka, MASSIVE ADVERTISMENT, make A SH**LOAD of private add-ons, and, make everyone
CONTRIBUTE on making the damn server, or, steal an idea from another
GAME and claim it as your own idea
or be like kniaz, and actually smoke weed and start watching random movies on tv and go like:"hey this sounds like, cool for blockland!"(yes, you did smoke weed knaiz, don't be ashamed) ok i kid about the weed and drug stuff, but like knaiz, look for random stuff and try to make it work in blockland, hell, he made a roleplay with zombies work, imagine what else you can do
(love dm)