what
That's the British way to spell 'program'. We like to include all the letters in a word, not just the ones you can hear.
I probably first watched a couple episodes of the first season a couple years ago, but I never caught up with it and I don't think I got on exceptionally well with it.
I think I'd probably place the blame on that down on ITV. I've never been a big fan of ITV (or Channel 4 and 5) programmes. Generally speaking, I watch BBC shows or Sky shows for Drama and that sort.
But I do love the concept, and I know it's got a big following.